Experience
Technical Director
2022 - Present
- Setup of a secondary live production studio.
- Maintain all equipment in 2 live broadcast studios.
- Creation of graphics using NewBlue Titler Live.
- Coded a custom program to pull in live race data and display it during live broadcasts.
- Created and maintain a websites for race series and contests and promotions.
- Maintain Uscreen streaming service account, including scheduling live streams, organizing content, and sending newsletters and app notifications.
- Various roles during live events including directing, switching, audio, graphics and video replay.
- 5.1 surround sound mixes for post production television shows.
- Music production for bumpers, promos, and live music beds.
- Hire, train and schedule part-time studio staff.
Jetwerx International Inc.
Technical Director (Freelance)
2020 - 2022
- Oversee setup of a new live video production studio.
- Configuration of video switcher and graphics key system.
- Video switching during live events.
- Audio during live events.
- Music production for bumpers, promos, and live music beds.
Lambton Public Health
Digital Communications Coordinator
2019 - 2022
- Coordinate the development of online communications strategies with guidance from the Health Promotion Specialist, management, and related policies, procedures and protocols.
- Provide capable management of external website content including text, images, resources (video, PDF, sound clip, etc.), hyperlinks, forms and the overall directory structure and integrated tools.
- Create and maintain online social media content to support program and organizational communications.
- Develop and maintain internal public health hub (intranet site) for public health staff collaboration and internal communications.
- Support online content development with graphic design tools, expertise and resources.
- Provide ongoing advice and recommendations concerning new online systems and tools, content management, search optimization, and in particular new developments in social media.
- Work closely with the external website designers and corporate information technology (IT) staff to ensure the smooth functioning of online infrastructures.
- Develop, monitor, and analyze metrics to assess online activity and interaction, and provide regular detailed reports and recommendations.
- Provide staff training and support to plan and use online tools effectively.
- Provide back-up to other Communications staff, which may include planning support, and providing creative or graphic design support for the production of print-based materials.
- Other administrative tasks and duties related to online communications.
- Ensure that all web properties and content meet AODA standards, copyright and privacy legislation.
- Prepare narrative and statistical reports, and written communications to public health staff and management.
Sarnia-Lambton Economic Partnership
Event Marketing Specialist
2019
- Connect local university alumni.
- Plan seminar and networking events.
- Manage event budget.
- Coordinate mentorship program.
- Promote events through social media, newsletters, and alumni groups.
Freelance
Web & Multimedia
2018 - 2019
- Website Development.
- Search Engine Optimization.
- Video Shooting.
- Video Editing.
- Audio Production.
RMB Marketing
Web Developer
2018 - 2018
- Create websites in WordPress.
- Site SEO audits.
- Fix SEO issues.
- Use WPBakery to layout pages.
- Adhere to style and theme outlines.
- Edit images in Photoshop.
Roland Canada
Product Specialist
2015 - 2017
- Specialist for the Synthesizer and DJ product categories, answering to the Marketing Communications Manager.
- Instruct retail staff and Roland sales reps on the selling features of products.
- Coordinate product demonstrations and seminars at trade shows and events.
- Manage and a team of part time ambassadors that promote Roland instruments in retail stores.
- Write blogs and create videos that educate consumers about using Roland instruments.
- Product support online and over the telephone.
- Planning and hosting music and educational events.
Street Tribe Member
2015
- Demonstrate Roland products in retail stores and at music events.
- Help Roland Canada to meet their retail goals and objectives.
- Be a brand ambassador both in person and on the Roland Tribes support site.
Thomson Reuters
Web Editor
2015 - 2015
- Liaison between content creators and the development team.
- Find ways to improve work flow through CMS enhancements.
- Responsible for usability and SEO standards on consumer facing website.
- File bug tickets with the development team.
- Check and confirm bug solutions adhere to web standards.
- Manage social media content plan and maintain social media channels.
- Graphic design as required.
- Video production as required.
- Training editorial staff on SEO and web best practices.
WFN: World Fishing Network
Web Content Producer
2008 - 2015
- Manage a team of content coordinators to update news articles, feature articles, press releases and carousel images.
- Review analytics and adjust content priorities accordingly.
- Create and update optimized content pages that are targeted to specific keywords.
- Create outlines that detail work required by the development team.
- On location coverage of events and tournaments that includes shooting, editing and uploading videos.
- Add new videos to various pages and sections of the site.
- Create and oversee creation of a bi-weekly newsletter.
- Promote contests and initiatives on both WorldFishingNetwork.com and various social media sites.
Izumi Outdoors Inc.
Web Admin &
Video Editor
2003 - 2008
- Website design (PHP, HTML, CSS, JavaScript, Flash).
- Website administration.
- Database design and maintenance (MySQL).
- Video editing (Final Cut Pro, Avid, and Media 100).
- Shooting (HDV, miniDV, and BetaSP).
- Graphics (Photoshop and After Effects).
- Script writing for television commercials, promos and voice overs.
CKPC Brantford
Operator
2001 - 2003
- Production of spots and station promos.
- Playing music, spots and station promos on live radio.
- Monitor and adjust audio levels.
KOOL-FM/The Team 1090, Waterloo
Operator
2001 - 2002
- Insert local commercials and ensure that timing is correct.
- Monitor and adjust audio levels.
Rogers Community Television, Kitchener
Volunteer
1998 - 2002
- Directing.
- ENG.
- EFP.
- Studio camera.
- Computer graphics with Inscriber.
- Switching.
- VTR operator.
- Audio operator.
- Equipment setup and testing.
- Assemble and strike sets.
Education
Conestoga College
Radio & Television Broadcasting
2000 - 2003
- Capable of using various television studio equipment including switcher, waveform monitor and vectorscope, VTR, audio console, CCU, studio camera, and CG.
- Non-Linear editing with Avid and Final Cut Pro.
- ENG and EFP.
- Capable of using digital sound editors including Adobe Audition, Sound Forge, Vegas, and SAW.
- Graphics with Photoshop, After Effects, and Inscriber.
- Writing for television and radio.
Sheridan College
Introduction to Databases
2006
- Database design.
- SQL database management.
Sheridan College
Intro to HTML, CSS and JavaScript
2006
- Capable of creating websites using HTML, CSS, and JavaScript.
References
Sally McKague
Marketing Communications Manager
Roland Canada
Roland Canada
My experience with Jacob was overall very positive. In his role as Product Sales Specialist‐ Synth/DJ, Jacob was very efficient, organized, effective, and was always willing to lend a hand and take on additional responsibility as needed. He was a proficient leader, and often took on leadership roles for marketing projects. With his co‐workers, Jacob was friendly, had a great sense of humor, and was always willing to help others out whenever possible.
Jacob was a highly‐valued member of the Roland Canada team, and I’m confident that Jacob will meet and exceed the expectations of any role that he undertakes in the future.
Steve Delorme
Managing Director, Digital Media
World Fishing Network
World Fishing Network
Jacob has a variety of content skills, from strategy through execution. He is able to satisfy what is needed to satisfy our audiences and the company and manage his team to deliver targeted results. His experience shooting and editing video has been a great asset to the company as it facilitates coverage of live events such as trade shows and fishing tournaments, while eliminating the need to call in freelance resources. Jacob sweats the details through research and collaboration. He puts in extra effort to raise the quality of content he create and manages, and frequently acts as our in house photographer to support written content initiatives.
Jacob’s multimedia experience, management skills and knowledge of web programming makes him a suitable applicant for a variety of web and media relates positions. I highly recommend him.
Darko Milivojevic
Vice President – Digital Media Operations
Insight Sports
Insight Sports
Jacob has a very good grasp of content management and how it relates to SEO / Analytics.
He manages his content team well and when needed, does excellent field work at events and tournaments. A versatile Web Producer, Jacob can work the camera, encode and check updates, while at the same time managing his teams.
Sara F. Schmidt
Digital Analyst
World Fishing Network
World Fishing Network
Jacob has been a key member of the WFN Digital department. His insight into technical, content, and SEO & SEM strategies has directly enhanced our newsletter subscriber base as well as our web metrics. Jacob has a keen understanding of what our users are looking for and how best to engage them in our brand & content, and through efficient time management of his team of 3 content coordinators, he is able to produce a large quantity of fresh content daily. He is dedicated, humble, has a team mentality, and works with all stakeholders to create engaging content even when time is of the essence. I am honoured to have the pleasure of working with Jacob.