Search Engine Optimization

During the last few years at World Fishing Network, we focused heavily on SEO. We worked with an outside agency to help ensure that the site was performing as well as possible.

We created a list of best practices for the content team to adhere by when creating new content. This included cross linking to similar articles, proper use of headings, and much more.

I lead the content team in the creation of several landing pages based on top performing keywords. Many of these pages became the top performing pages on the site – second only to the homepage.

I worked with the development to to ensure that all SEO code requirements were met, and tested them for any errors.

While working with Thomson Reuters, FindLaw Canada was my main priority. I made many changes and improvements to optimize this website.

I worked with their marketing team to create a list of over 100 code changes required to bring the website up to current SEO standards. These changes were filed with the development team. Once completed, I check the changes to ensure that there were no errors.

I trained the content staff on SEO best practices and writing for the internet. This allowed them to write in ways that were SEO friendly, and improved the overall SEO score of the website.

While working with RMB Marketing, I had the opportunity to help with SEO for several of their clients. One of these clients was a heating and air conditioning repair company.

I performed regular website audits with Screaming Frog. I then made the required changes based on those audits.